Body Beats

PRIVACY POLICY
(Last revised February 2007)

Thank you for visiting MyBodyBeats.com (“Site”). MyBodyBeats, Inc., and its affiliates (“MyBodyBeats”) respect your privacy. We have created our privacy policy (“Privacy Policy”) to demonstrate how we are committed to protecting your personal information and the security of all data on this Site. Our company gathers data to study online customer activity and collects different information about our customers to ensure we are providing you with the best products and experience possible. The policy will inform you of what to expect when accessing our site regarding the information we gather from you, how we may use or disclose that information and our efforts to ensure that your information is protected. It is your obligation to review this policy each time you use the Site as it is subject to change at any time by MyBodyBeats without notice to you. Accessing this Site indicates your agreement to this Privacy Policy. Any changes to the Privacy Policy will be effective immediately upon posting to this Site.

TYPES OF INFORMATION COLLECTED AND WHY
MyBodyBeats’ primary goal in collecting information from you is to provide you with an appealing and customized experience, to create content on the Site that is most relevant to you, and to process your transactions you initiate more effectively. When you access and shop on our Site, we collect two types of information: personal information and non-personally identifiable information. This allows us to continuously improve our Site. MyBodyBeats will ask you for your permission before we collect any information that personally identifies you or allows us to contact you.

HOW MYBODYBEATS USES YOUR INFORMATION
Throughout your MyBodyBeats experience, we may ask you to provide information about yourself. For instance, during the registration process we may ask you to provide you name, title, address, birth date, gender, company, address, phone number, email address, and other relevant data. This information allows us to improve our features, personalize the offerings and content presented to you, to contact you should the need arise or to respond appropriately to your request for services, and to assist us in offering you additional products and services that may be of interest to you. It is not required that you provide this information in order to access any area of our Site.

Your information may be shared with our affiliates, who may use this information according to their applicable privacy policies, with which you should be familiar. Your information will not be shared with third parties unless it is necessary to fulfill a transaction you have requested, or in other instances in which you have consented to the sharing of your information. MyBodyBeats may use your information to present offers to you on behalf of business partners and advertisers. These business partners and advertisers receive aggregate data about groups of MyBodyBeats users, but do not receive information that personally identifies you.

MyBodyBeats Site contains comment tools (a.k.a. blogs). We do not actively monitor these comments and the information. If we are alerted to something we deem inappropriate in any way, we may delete it at our discretion. Be advised that if you use these tools to disclose information about yourself publicly, other online users may obtain access to any information you provide.

MyBodyBeats may access or disclose your information, including the comment tools, when necessary to protect the rights or property of the MyBodyBeats and its affiliated providers, or in special cases such as a threat to your safety or that of others.

Some information, such as frequency of visitors and numbers, are obtained automatically and are non-personally identifiable. This type of information is used to recognize you as a user, determine how often certain parts of our site are being used, to improve the Site, and to provide aggregated statistical information, never information about you personally, to our partners. The nickname for this technology is called “cookies”.

COOKIES
A "cookie" is a small data file that a website can send to your browser, which may then be stored on your hard drive to help our website remember information about you when you return to our website, such as your preferences or account id's. These cookies do not read data off of your hard drive, read cookie files created by other websites or track personally identifiable information about you. You may have the option of setting your browser to reject cookies; however, doing so may negatively impact your experience on the Site or restrict us in better serving your wants and interests.

INFORMATION USE AND DISCLOSURES
MyBodyBeats may retain user identifying information on a secure server so that when you re-visit our Site, you will not need to re-enter that information. We may use this information in an aggregated manner in order to measure the number of visits, average time spent on the site and which pages are viewed, and other relevant statistics. MyBodyBeats uses this information internally to improve its marketing and promotional efforts, and to improve this Site’s content or layout.

DISCLOSURE OF AGGREGATE INFORMATION
From time to time, we may combine your personally identifiable information, and information about your preferences and activities, with those of a particular group of our users to prepare collective profiles of our users and their activities for our internal use. For instance, we may track the number of our users who use certain features or view specific pages or compile the amount of sales conducted through the Site in a certain geographic regions or to track purchasing trends. This information, and other information we obtain from individual users' information, allows us to continue to grow and provide you with superior information through target marketing and advertising of the Site. We may share aggregated information concerning our users, without disclosing personal information, to our advertisers and other companies with whom we conduct business.

HOW DOES MYBODYBEATS KEEP YOUR INFORMATION SECURE?
MyBodyBeats makes every effort to ensure that your information if private and secure. We use various physical, electronic, and administrative procedures to safeguard the confidentiality of personally identifiable information, including Secure Sockets Layer (“SSL") for all financial transactions through this Site. Detailed information about SSL is available from GeoTrust, Inc., at http://www.geotrust.com/enterprise/ssl_certificates.asp. Safeguards have also been established to help prevent unwarranted access or misuse of your information within our facilities by using passwords to help verify your identity before gaining access to your information.

WHILE MYBODYBEATS HAS TAKEN COMMERCIALLY REASONABLE PREVENTATIVE MEASURES TO SAFEGUARD PERSONALLY IDENTIFIABLE INFORMATION, MYBODYBEATS CANNOT AND DOES NOT GUARANTEE COMPLETE SECURITY OF PERSONAL INFORMATION BECAUSE COMPLETE SECURITY DOES NOT PRESENTLY EXIST ON THE INTERNET.

Our website may contain "links" to other sites, and we cannot and are not responsible for maintaining your privacy once you leave our site. If you provide any information to parties who operate Web sites that are linked to or from our Site, different rules may apply to their collection, use or disclosure of your personal information. We encourage you to review other sites' policies before revealing any sensitive or personal information. Under no circumstances shall MyBodyBeats have any liability whatsoever for the activities conducted by or at any Web site accessed from or through the Site.

SPECIAL POLICY ON INFORMATION REGARDING CHILDREN UNDER THE AGE OF (18)
The Site is not directed to children under the age of 18, and MyBodyBeats does not knowingly collect any personal information from children under the age of 18. If you are concerned about your child's use of the Site, you may use web filtering technology to supervise or limit access to the Site.

UPDATES TO THIS PRIVACY POLICY AND ADDTIONAL INFORMATION
MyBodyBeats may update or add to this Privacy Policy from time to time. If MyBodyBeats decides to do so, it will post the updates or additions on this Site so that you will always be aware of what personally identifiable information we collect and how we use or distribute it. You should review this Privacy Policy from time to time so you will know if the Privacy Policy has been updated or added to.
If you have any questions about MyBodyBeats’ Privacy Policy, please contact MyBodyBeats Customer Support department at support@mybodybeats.com.